"It is not a planner or calendar but more of a self-leadership guide," says Jana Havlíčková. Leadership and self-leadership is a very popular and current topic and MADDOG helps people to achieve their goals. It’s also a tool for members to make sure that they get the most out of their time in JCI. "The methodology can also be used by alumni or non-members as long as they want to achieve real results and progress," says Jana Havlíčková. MADDOG was founded in 2017 when members of JCI Pilsen were looking for some cool JCI merchandise. After several brainstorming sessions, focus groups trials and cooperation with other Local Organizations they almost had the final product and their national president Jan Plojhar came up with the fun name. Attract people with leadership potential Currently it is available in a hard-cover version. Because many people find self-leadership interesting, there is also a self-leadership training with MADDOG, that has been attended already by both members and non-members.

"So our puppy also helps to attract people with leadership potential," says Jana Havlíčková.